Experience tells us that good Instructors excel when they have the tools,
training and support necessary for them to grow.
We have devised an on line marketing tool kit that contains everything from business cards and posters to presentations and campaigns.
Everything can be edited so the Instructor can add that personal touch and even pop in their own images.
For a fraction of the cost of building a bespoke site – our team can provide a website that contains the core messages that we know will work PLUS the ability for each instructor to personalise and ensure local search engine optimisation.
These contain on line bookings and payment functionality and strong National branding to match our central PR.
Our customer management system is far more than simply a booking portal – our Instructors have access to direct debit and credit card functionality, group e mail messages and a host of functions to ensure they can communicate with clients and leaders at all times.
Those who offer other exercise sessions such as Pilates, Yoga or PT can add these too – Book a demo with our team to see why Exercise Anywhere is the way forward for your business.
and Membership cards
We supply our Instructors with the Nationally recognised FREEDOM passports for each customer they induct via the ‘Learn to Nordic Walk’ programme.
Once registered, the customer can access FREE membership of NWUK and gain associated benefits such as discounts in our store, Cotswold Outdoors plus a host of other suppliers.
These incentives motivate your clients to purchase their own equipment and we reward all Instructors for every code used.
The HQ experts are constantly on hand to support our delivery partners in all key areas:-
Marketing & Social media
We have an in house social media and marketing team who work from the top down to make sure they constantly engage with Instructors and the customers in order to promote Nordic and fitness walking!
We send monthly marketing bulletins and prepare central campaigns too.
Financial & Admin
Our team process monthly reports for each Instructor and ensure they have FREEDOM passports and everything they need to excel.
I.T and technical
We provide I.T training and constant back up support for those managing our bespoke websites and management systems.
Mentoring & Meet ups
Our established and experienced Instructors help to support and mentor those newer to delivery. We also offer regional meet ups where we listen to Instructors and keep them up to date with any changes.
This networking is vital to the Exercise Anywhere concept because success comes from teamwork.
We NEVER stop evolving and adding to our programmes, training and tools.
We constantly Invest and Innovate because we believe that successful Instructors are the solution to the inactivity crisis.
Join us and together we can make exercise appealing, effective and fun!
Whilst our unique diploma provides a number of processes that help Instructors to attract, manage and retain clients, we also offer more in depth training modules which are delivered by Industry experts and aimed at the Instructor who wants to build and grow a BUSINESS.
These modules will leave you able to:-
- Conduct a S.W.O.T analysis
- Overview of general market (PESTEL)
- Competitor analysis
- Identify key differentials
- Positioning and mission statement
- Developing strategic partnerships
- Demographic Analysis
- Building a Robust sales process
- Creating a structured marketing plan
- Building a Brand Strategy
- Understand how to monitor performance, expand markets and lead growth using KPI’s (Key Performance Indicators)
- Create financial growth and accounting principles
- Develop Growth strategy
- Understand funding
- Understand business legalities