WALX Master training programme

This is an amazing NEW opportunity aimed at those seeking to set up a comprehensive walking, fitness and wellbeing group in a protected territory.

This NEW concept incudes the Diploma in fitness walking with all the associated benefits but also comes with business launch training, 12 months of support AND further training modules to include:-

  • Basics of strength and conditioning
  • Total Body Walking (NEW fitness walking programme)

plus a choice of 1 of these 1 day CPD modules

  • Active ageing, balance and Falls prevention
  • Smovey fun (using vibroswings for fun walking based sessions)
  • Speedhyking (how to use poles for swift movement on varied terrain)
  • Yoga WALX – our unique yoga walking concept
  • Ski Fit – how to deliver results based 6 week ski fitness courses

WALX Franchisees are able to build their business as they gain their knowledge which means they can start earning income after the initial  3 day course. A great deal of support and business training is also provided and there is a comprehensive application process as we are seeking the BEST people to help us grow this unique concept.

On line learning content

If you do not currently hold a recognised fitness qualification, you will be provided with on line tutorials that will provide you with the base knowledge we feel is essential to help you deliver effectively. The Exercise Anywhere academy learning programme includes:

  • Anatomy and Physiology for Exercise and Health
  • Principles of Exercise, Fitness and Health
  • Understanding of how to support clients who take part in exercise and physical activity
  • Health, safety and welfare in an outdoor fitness environment

Face-to-face course content (initial Diploma)

Planning and teaching a fitness walking session to include:
  • Understanding every client’s goals and needs, and matching your delivery accordingly
  • Structured lesson plans for the delivery of Total body walking and Nordic walking technique as part of a national scheme
  • How to launch and maintain an inspirational programme which will keep clients coming back (includes promotion, pricing and growth strategies)
  • Technique variations, progression and fault correction drills
  • Route planning, group management, leadership and risk assessment
  • Pole sizing and equipment types

Combined learning content

  • Building your walks and managing client communication
  • Venue finding and Partnerships
  • Maximising retail opportunities ( commission paid on all retail sales)
  • Sales and marketing skills


  •  The practical assessment is completed over the course duration
  • On line modules are assessed upon completion

WALX  package includes

  • A WALX  card which provides discount in retail stores nationwide (including Cotswold Outdoors, Blacks, Rohan, Hi-Tec and more) plus up to 30% discount in the NWUK store
  • One to one Business launch support and 12 months coaching
  • Full business and Marketing plan process plus access to funding to cover start up and wage costs
  • Protected territory and exclusive rights to delivery of all WALX programmes
  • Social media launch and support
  • Mentoring from WALX Team plus regular support webinars
  • Full editable page Listing on WALX website PLUS
  • Exercise Anywhere class search and booking portal which will enable people to view, book and pay for your classes on line*
  • Credit card and Direct Debit payment systems**
  • Inclusion in WALX promotional campaigns, PR and central contracts
  • Basic client management and communication software (and training)
  • Low cost Marketing initiatives inc social media campaigns and direct mailing
  • Training for 2 WALX guides included
  • Low cost Branded clothing ‘store’ for you and your group
  • Discounted equipment pack, and commission on retail sales


**Admin/commission charges apply for all transactions

WALX is a franchise programme deliverable only those qualified and certified as WALX Masters – a comprehensive selection process and licence agreement forms part of the process 


 Cancellations/transfers must be made in writing and the following charges apply.

If cancellation is made within 30 days of the course date a charge of 50% of course fee is applied or the booking held for future module.
If cancellation is made at short notice (within 14 days) or in the event of non attendance, the full course fee is non refundable.
Transfers at short notice (within 14 days) will result in a re-booking charge of £25.

DURATION: 6  Practical days, on line modules and webinar coaching


  • Price on application

PRE-REQUISITES: None. A Passion for being outdoors and the associated benefits plus the desire to inspire others to improve fitness/health is essential. This model is for those who demonstrate the wish to develop a comprehensive lifestyle business as part of an exciting network. All ages and fitness levels welcome; we pride ourselves on having instructors who represent the actual population!

ASSESSMENT: ongoing practical assessment throughout the course.

The Sky’s the Limit!


Why not speak to our team about the REGIONAL PRINCIPAL OPPORTUNITIES?

Manage a protected area in order to help us provide walking based fitness solutions for the general public, Corporate clients, Hospitals, Care homes and Schools

Management opportunity for those who feel they could play a bigger part in the WALX revolution.


Venue Information
Full details of each Venue
How to find them, accommodation
and other useful information
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